Please Note: As of August 2022, SugarHouse Sportsbook NJ is now called BetRivers Sportsbook NJ. Register a new sportsbook account with BetRivers and get a deposit match bonus worth up to $250 when you use the BetRivers NJ code PLAYPICKS.
The state of New Jersey has a new online sportsbook option, thanks to the combined efforts of those who run the SugarHouse Casino in Philadelphia and the Golden Nugget Casino in Atlantic City.
In August 2018, the online SugarHouse sportsbook launched its services on both desktop and mobile platforms. Rush Street Interactive (RSI), owners of SugarHouse, teamed up with the gaming tech company Kambi to fully develop this new sportsbook venture.
SugarHouse promo code and welcome bonus
| Online Sportsbook | SugarHouse Sportsbook |
|---|---|
| Promo Code | PLAYPICKS |
| Deposit Bonus | Up to $250 |
| Legal States | AZ, CO, IL, IN, IA, LA, MD, MI, OH, NJ, NY, PA, VA & WV |
| Last Updated | January 2025 |
The sportsbook market in New Jersey has not disappointed, taking in more than $40 million in wagers in the first full month of legal sports betting. Companies are using new-player incentives to capitalize on the exploding stream of new revenue.
In one of the most generous new-player incentives we’ve seen, using the promo code “PLAYPICKS” on PlaySugarHouse.com grants each new player a 100 percent match on initial deposits of up to $250. SugarHouse also allows users to go back and redeem bonus codes after the fact if they forget to enter it while making the deposit.
All bonus money is deposited to the player’s account within 48 hours, and it must be wagered within 30 days to be eligible for withdrawal before expiring.
Note: The bonus money can only be wagered on games with odds of -200 or higher, and the biggest favorite bets are not eligible.
Get a $250 deposit bonus for trying out SugarHouse Sportsbook in NJ!
Creating your SugarHouse Sportsbook Account
Registering for a new SugarHouse account is straightforward. A new player enters their email address, physical address, date of birth, the last four digits of their Social Security number, and a screen name and password.
The casino and sportsbook will use that information to verify the new player’s identity. In a departure from what has become the norm for other online sportsbooks, SugarHouse does not require a photo identification upon registration.
Registration eligibility
Anyone 21 or older may register for an account, regardless of their location. To place wagers, they must be physically located within the state borders of New Jersey, and state residency isn’t required.
New players must also be gaming eligible in the state of New Jersey – if they hold a Casino Key Employee license, they will not be allowed to gamble. Anyone appearing on New Jersey’s exclusion list is also ineligible to place bets.
These requirements must be met to play any of the games offered by SugarHouse, whether for fun or money.
SugarHouse’s loyalty program
At no additional cost, SugarHouse players can become members iRush Rewards program and its 11 tiers of benefits.
Points are accrued through money wagered, with as few as 40 points, new members move up to the first tier. Tier 10 requires 20,000 total reward points, while Tier 11 is available by invitation only.
At the lowest tier, members are eligible to access the iRush bonus store, which can be redeemed for bonus wagers. Moving up the ladder can net players custom deposit assistance, a personal VIP manager, birthday gifts, SugarHouse swag, free plays, thank-you dinners and price multipliers.
The iRush rewards program’s tiers work on a 60-day rolling basis, with all points remaining in a player’s account for 30 days from the time accrued. Bonus store points are not subject to the 60-day rolling period; instead, they stay in the player’s account for 365 days.
SugarHouse mobile app
SugarHouse offers a fully integrated mobile sportsbook app that connects you directly to your online gaming account. The app is laid out similarly to its desktop website, so transitioning from one platform to the other is user-friendly. Players can register directly through the app (available for both iPhones/iPads and Android) and can use the sportsbook on their mobile devices without ever needing to visit the desktop site.
The SugarHouse app requires users to enable location services before placing bets because just as with the online sportsbook, players are legally obligated to be within New Jersey state lines.
If players encounter any problems while using the app, or if the app incorrectly pings them outside of NJ state lines, SugarHouse offers support by phone, email and online chat.
Other SugarHouse Sportsbook promotions
With SugarHouse’s ties to Philadelphia and the upcoming NFL season, one of the top current promotions is called the Big Game Getaway sweepstakes.
Every 50 iRush Rewards points earned from sports bets will grant the player one entry into the sweepstakes. The grand prize features overnight accommodations, dinner and two VIP tickets to any game of choice. Cash prizes range from $50 to $2,000.
SugarHouse Sportsbook also offers a jackpot parlay where players can win more than $100,000 through a series of bets over a selected timeframe.
If players follow SugarHouse on any of their social media platforms – Twitter, Facebook, Instagram or YouTube – they are given opportunities to win points without spending any money.
SugarHouse Sportsbook deposit, withdrawal options
At the heart of playability for any online sportsbook is the ease of deposits and withdrawals. For deposits, SugarHouse has given players a range of options.
Online bill pay is the preferred method for both players and sportsbooks. Once the player submits an online banking ID and password (the user’s account number is not required), funds are removed instantly. Online bill pay with SugarHouse works with 14 banks and comes with a $1,500 daily and $3,500 weekly deposit limit.
E-check, Neteller (credit or debit card), PayPal, SugarHouse prepaid card and cash can also be used to fund an account.
Withdrawal methods are just as varied and include e-check, Neteller, SugarHouse prepaid card, cash at the Golden Nugget casino cage in Atlantic City and check by mail. E-check withdrawals are processed in three to five days, while checks by mail can take up to 14 business days to reach the player.
Deposit today and start betting at SugarHouse!
SugarHouse betting options
Recognizing that the popularity of certain wagers has been changing in recent years. When the SugarHouse sportsbook went live, RSI announced they “are committed to offering players in New Jersey the most bang for their buck, with millions of live In-Game bet offers.”
In-game wagering means that even after the game has started and the point spread begins fluctuating, players can continue to place new wagers. RSI also points to the technology their platforms use to allow those wagers to remain open for longer periods of time, giving players more betting options.
Win/loss bets, future plays, propositions, parlays, over/under plays and partial game bets are all on the standard menu as well. Another area where SugarHouse is embracing innovative plays is the “cashout” feature. Players have the option of terminating their bets before the game is over and then cashing out partial winnings based on the odds at the time of the cashout.
To be more inclusive, SugarHouse presents its bets in three different ways: American Odds (Vegas style), Fractional Odds (horse-racing style) and Decimal Odds (for players that are newer to sports betting).
All of these betting features are available both on the desktop website and the mobile app.