DraftKings and Pepsi want to send you to the Super Bowl in Miami. All you have to do is correctly predict some NFL stats and outcomes.
The DFS powerhouse has teamed up with the NFL’s official soft drink to bring players the NFL Live Prediction Challenge. Each week, DraftKings account holders can log in, predict how teams and players will do in the upcoming games, and the best scores win a share of $5,000 per contest. At the end of the season, the best overall participant is flying down to “The Big Game” in the 305.
Each of the eight questions will have three choices, with correct answers worth one point each. The first question, the Pepsi Zero Sugar question of the week, is always worth double. There are no penalties for incorrect answers.
“The Pepsi brand and its longstanding synergy with pro football hardly needs an introduction, making this partnership such a special opportunity for DraftKings to team up with an organization that genuinely shares our passion for the game,” said Ezra Kucharz, chief business officer at DraftKings. “Our player community cannot get enough football and collaborating to launch the Pepsi Live Prediction Challenge on DraftKings helps to both satiate this ever-growing demand and further stoke fans’ competitive flames through new innovation.”
DraftKings and their competitors have done a lot of partnered promotions, from weekly DFS contests to prediction pools. To pair up with a company of the size and prominence of Pepsi, one of the league’s biggest corporate sponsors, is a huge win for the kids from Boston. The company’s success on the sportsbook side (which is coming soon to PA) has propelled their status and makes them one of the most recognizable names in sports.
Accessing the contest is pretty simple. On the app and site (either the book or the DFS), go to Promotions and it’s near the bottom of that menu. Pick an answer for each of the eight questions, submit, and cross your fingers. Picks can be changed at any time before the Sunday games kickoff. The best part, of course, it’s free!