More Legal Sports Betting Apps Drop In New Jersey
Saturday morning and afternoon belonged to college football. Sunday belongs to the NFL. Between the two levels’ opening weeks came introductions that nearly went under the radar despite have many eyes looking its way in anticipation.
On Saturday night, FanDuel Sportsbook rolled out its mobile app for New Jersey sports betting to pair with its website that also went live Saturday. Entering the online market just as quietly was William Hill, which green-lit its sportsbook app.
Access for both will initially be limited to a small group of customers, per regulations, during a five-day soft launch.
FanDuel Sportsbook, housed at Meadowlands Racetrack near MetLife Stadium, became the fourth NJ sportsbook to go mobile, joining DraftKings Sportsbook, playMGM and SugarHouse Sportsbook. Obviously William Hill, which provides services for Monmouth Park and Ocean Resort Casino, brings the mobile sports betting operator count to five.
FanDuel Sportsbook at a glance
It may be late to the party, but FanDuel Sportsbook still hit the mobile market in time for the NFL and college football seasons, though it was a buzzer-beater of sorts.
The in-house-built app developed with a combination of resources from FanDuel and new owner Paddy Power Betfair features the trademark blue and white color scheme of the daily fantasy sports company.
A carousel of suggested bets for users resides on the splash page upon the app’s opening. As players place more wagers, the carousel’s suggestions will more accurately reflect what events on which users might take action.
What sets FanDuel Sportsbook apart is the Gamecast feature that allows users to closely follow individual events without physically watching the action. The app also allows those outside of New Jersey to see the sportsbook’s lines, though bettors will obviously need to be within Garden State borders to place wagers.
Building on July debut
Initially, Meadowlands targeted a later opening date for its FanDuel Sportsbook. But when New York failed to pass a sports betting bill in June, Gural bumped up his track’s entry into the sports betting world.
“New York did me such a favor by not passing sports betting,” Gural told the Associated Press at the time. “There are 15 million people that live within 20 miles of the Meadowlands.”
Thanks to a partnership with Betfair US — then the American arm of Paddy Power Betfair, which acquired FanDuel to create FanDuel Group — Meadowlands was primed to introduce its DFS-branded sportsbook. Powered by IGT, FanDuel Sportsbook opened its doors July 14.
Even during a dead time of the sports calendar, Meadowlands thrived. Within the first nine days, the racetrack accepted $3.5 million in wagers. In July, the first full month of legalized NJ sports betting, Meadowlands led the five-sportsbook market with over $1.3 million in revenue.
With football season about to kick off, those figures should only trend upward. In preparation for such a boon, Gural hinted earlier this month that a mobile FanDuel Sportsbook will “hopefully” be operational in time for kickoff.
Mobile market expands
Within the past week, DraftKings Sportsbook has received its first bit of competition when it comes to the mobile NJ sports betting market.
For the better part of a month, the state’s first mobile platform reigned as the only online product in New Jersey. That is no longer the case.
Last week, playMGM rolled out its sports betting app, followed a day later by the SugarHouse Sportsbook — the state’s first casino-integrated mobile platform. Now, FanDuel Sportsbook has joined the mix.
The mobile crowd will only expand in the coming weeks. Caesars Entertainment, for example, still has plans to merge its online casino with a mobile sportsbook. Resorts Atlantic City announced its intention to introduce an online operation by September.