playMGM NJ

DraftKings Sportsbook will need to stay sharp. With the debut of the playMGM sports betting app in New Jersey, the DFS titan no longer stands alone in the online sports betting market.

PlayMGM accepted the first bet on the app shortly after noon on Wednesday in New Jersey. The playMGM sportsbook is running courtesy of its land-based casino, Borgata, which is also owned by parent company MGM Resorts International.

At this time, the app is only available for Android users. Apple customers cannot play the app for the time being.

PlayMGM Sportsbook separate but related to Borgata

The app seems to function independently from playMGM’s online casino in New Jersey. There is also no browser-based version of the app at this time.

The New Jersey app is also significantly different from the Nevada version of playMGM. Legal Sports Report is reporting that betting odds on the two apps will not be set in the same way.

However, players on the app will find their banking is tied to a single “wallet” that stretches across multiple functions, including casino gambling and poker. So, a player who wishes to move back and forth to different sites will be able to do so, even if the sites don’t interact  otherwise.

In the words of the company:

“The playMGM NJ Sports app features a full range of U.S. and selected international sports with customers able to sign-up, deposit and withdraw cash directly from their mobile devices from any location in New Jersey. The sports-betting app features a single wallet that enables existing and new customers to view their total account balance and easily apply available funds to their choice of sports-betting, casino or poker products.”

PlayMGM joins an increasingly-crowded NJ sports betting market

PlayMGM’s addition to the market is one more entrant to a sports betting market already thick with players. The app is the second online version of a sportsbook, but by no means the only place to bet sports in the Garden State.

Here is the current list of sportsbooks in New Jersey:

  • Bally’s
  • Borgata
  • DraftKings (online via Resorts)
  • Harrah’s
  • Meadowlands Racetrack (via FanDuel)
  • Monmouth Park Racetrack (via William Hill)
  • Ocean Resort (via William Hill)
  • playMGM (online via Borgata)

However, this list of books is current for no more than a week. Based upon the rate of debuts this summer, more sportsbooks, especially in the online space, should join soon.

A big summer for MGM

The playMGM debut is the latest in a series of moves that casino giant MGM has made during Summer 2018. MGM has already formed partnerships with European sports betting giant GVC, rival casino operator Boyd Gaming, and the National Basketball Association.

The GVC merger gives MGM some technical advancement for its products. The Boyd deal is an agreement to share access across the 15 states in which the two companies operate. Finally, the NBA deal made MGM the first in line to receive official league data and the first company to receive some sort of mainstream recognition for sports betting.

Furthermore, MGM also opened sports betting at two of its Mississippi properties last month. Mississippi bettors are now able to wager on sports events at Gold Strike Tunica and the Beau Rivage in Biloxi.

In the partnership announcement with the NBA, MGM CEO Jim Murren casually mentioned that the playMGM sports betting app would launch that week. He was off by about three weeks, but it did come to pass, after all.