DraftKings Sportsbook

Late Tuesday morning, DraftKings Sportsbook teased the sports betting world.

For over 43 hours, the new kid on the sports betting block waited, keeping the door ever so slightly ajar.

Finally, however, the newly formed sports betting arm of daily fantasy sports giant DraftKings revealed the jack in the box.

DK tabs Round Mound of Rebound

An NBA Hall of Famer and America’s favorite basketball commentator, Charles Barkley has agreed to appear in several ads promoting DraftKings Sportsbook.

As the app is only operational within New Jersey state borders currently, the former Philadelphia 76ers forward is a strong get for DraftKings, and it is just as strong from a national perspective.

“I’m excited to be partnering with DraftKings as they introduce their new sportsbook app,” Barkley said in an announcement from DraftKings. “Their products and their advertising are great, and I’m happy to be part of their team going forward.”

According to DraftKings, the campaign will launch nationally on Monday, Aug. 13.

Barkley is no stranger to laying down a few bucks. He has long been open about his gambling, including during an interview with the Dan Patrick Show following the May ruling by the US Supreme Court to strike down PASPA.

“First of all, the notion that people don’t gamble on sports is ridiculous and silly,” Barkley said. “I mean, I love to gamble. The notion that you have to go to Vegas and bet on sports is silly. It should have been legal a long time ago.”

Up and running in NJ, another on the way?

Two months ago, DraftKings landed its land-based casino partner to get a foot in the door for regulated wagering. The DFS giant struck a deal with Resorts Atlantic City in New Jersey on June 1. Shortly after, DraftKings partnered with Kambi Group, a world-renowned provider of online sports betting platforms.

After a month of radio silence, DraftKings resurfaced last week. announcing what amounted to a soft launch of its DraftKings Sportsbook app to become the first operator in New Jersey to go mobile. On Monday, the app was opened to the public.

DraftKings also has a deal in place to offer in-person and mobile sports betting at del Lago Resort & Casino in Waterloo, New York. That said, wagering will not be authorized in the Empire State until a regulatory framework is put in place, which may not happen until 2019.