New Jersey finally has an online sportsbook. This morning, DraftKings opened its mobile sportsbook application to anyone in the Garden State.
“I am excited to begin this new chapter in our story by officially launching what I believe to be the most innovative, mobile sports betting product in the U.S.,” said Jason Robins, CEO and co-founder of DraftKings, in a press release. “We have put immense thought and significant resources behind the development of DraftKings Sportsbook and I’m confident that sports fans in New Jersey will enjoy using it to make the experience of watching the games even more interesting and thrilling.”
And so, DraftKings becomes the surprising winner of the race to be first to market. Several other companies, including fellow DFS rival FanDuel, have been rushing to get their product to sports bettors on their devices.
The release will also benefit customers in neighboring states. Rather than having to drive hours into the Garden State to place a sports wager, players from New York, Pennsylvania, and other New England states can park just across the state line and bet to their hearts’ content.
What does the DraftKings online sportsbook look like?
Legal Sports Report got a sneak peek inside the app last week. There were several notable features to the software:
- The DraftKings color scheme and logo remain the same. The black/green colors and “crowned-D” logo are prominent throughout.
- Players will have a customized betting carousel. Based upon their DFS histories or selected preferences, the app will suggest bets that might interest them.
- The typical sportsbook lingo has been revamped to accommodate sports betting novices. Terms that might be obscure, like “moneyline,” have become descriptive phrases like “who will win.”
- Almost every type of betting is available, including rarer varieties like alternate lines and prop bets. Players can sometimes wager as little as $0.10 on their selections.
The in-play betting system may change the entire industry
The DraftKings app offers the most extensive and innovative in-play betting system ever. Players may wager events as minute as individual pitches in a baseball game.
However, the live ticket system means that players can also cash out almost any type of bet early, effectively making it an in-play wager. Every bet will have a fluctuating cash-out option so that players can book their winnings and avoid the chance of a buzzer beater causing disaster.
Even parlay bettors can settle early. A player who has successfully navigated one leg of a parlay can avoid the sweat on the second or third legs.
Of course, cashing out any bet early will reduce the payoff amount. However, that sort of decision will boil down to how much a player’s peace of mind is worth to them.