Caesars Entertainment is about to cannonball into the sports betting waters.
SG Digital will power the casinos’ sportsbooks with its OpenBet technology, according to the release.
“We’re thrilled to partner with Caesars to help them bring best-in-class sports wagering experiences to their players,” Scientific Games president and CEO Barry Cottle said in the release.
“With OpenBet, our powerful and robust sportsbook platform, Caesars will have a truly open platform and end-to-end product suite that delivers the very best and flexible solutions and has proven success managing the largest share of the world’s online bets, more than 2 billion online bets annually. Our SG Digital team is excited to help Caesars stay ahead of the game, as they work to expand their sports betting, digital and mobile offerings into newly regulated markets.”
Ready to rock in NJ, MS
Since the US Supreme Court struck down the Professional and Amateur Sports Protection Act (PASPA) in May to clear the way for state-by-state regulated sports betting, Caesars Entertainment has been mum on its plans to enter the industry.
With Monday’s announcement, the company will now be ready to debut its operations in two states.
In New Jersey, two of Caesars’ three properties — Bally’s and Harrah’s — are unveiling their sportsbooks this week in Atlantic City. Bally’s opened its doors Monday, and Harrah’s is due to open Wednesday.
By mid-August, Harrah’s Gulf Coast and Horseshow Tunica, both in Mississippi, are expected to roll out their sports betting operations. The Magnolia State was initially due to go live with regulated wagering July 21, though that did not come to fruition.
That said, a tweet by MGM’s Beau Rivage property indicated that sports betting would begin Aug. 1.
Where does SG Digital come in?
According to Monday’s release, SG Digital will “provide Caesars’ players with intuitive and sleek solutions, enhancing the sports betting experience at the two venues and through digital platforms.”
Also a supplier for Delaware sports betting, SG Digital will allow Caesars Entertainment to implement mobile wagering, though no timetable was announced.
The company, however, said in the release that it “plans to quickly” introduce mobile sports betting in New Jersey and at its Mississippi properties. The release noted that mobile wagering will be offered via the Caesars Casino & Sports mobile app. Mobile sports betting will be launched in additional states “when and if it becomes legal and economically attractive.”
“The recent Supreme Court ruling allows us to expand our sports betting digital and mobile offerings into new markets,” Mark Frissora, Caesars Entertainment president and CEO, said in the release. “We recognize that our customers expect exciting new experiences, which is why we will continue to offer new products through our mobile and digital platforms and inside our properties.”
According to the release, over the next nine months, Caesars Entertainment “will be building out the facilities to create the same world-class sports betting experiences currently available at its properties in Nevada.”