Another Partnership for FanDuel Sportsbook, This Time With IGT

Posted By Grant Lucas on July 19, 2018

As if this past Saturday was not monumental enough for FanDuel Group, the sports betting team has another partnership in place.

Just a few days after debuting the FanDuel Sportsbook at Meadowlands Racetrack in New Jersey, FanDuel and gaming giant IGT announced Monday a deal that allows IGT to provide the sports betting platform at Meadowlands.

For now, the partnership only covers operations in the Garden State.

“We are delighted to choose IGT’s leading platform for our sports betting platform in New Jersey, starting with the recent ‘go live’ at the Meadowlands Racetrack,” FanDuel CEO Matt King said.

“When we evaluated sports betting platform provider partners in the US, IGT was the ideal choice, based on the Company’s proven history in the space and the quality, reliability and flexibility of the sports betting technology that it has deployed for customers around the world.”

What’s included in the FanDuel-IGT deal?

FanDuel, which was officially acquired by Dublin-based bookmaker Paddy Power Betfair last week, will leverage PPB’s pricing, trading and risk management, which have been integrated into the IGT platform. A user interface will also be implemented for an ideal betting experience.

For FanDuel, which is now known as FanDuel Group in the sports betting world, this partnership is another strong step toward its goal of becoming a go-to sportsbook, particularly in New Jersey.

IGT, meanwhile, gains more traction in the NJ sports betting market. It already runs the sportsbook at Borgata in Atlantic City.

“IGT’s sports betting technology combined with the expertise of FanDuel represents two experienced, complimentary sports betting companies coming together to create a reliable, world-class sports betting experience in New Jersey,” said Enrico Drago, IGT Senior Vice President Interactive, Sports Betting, Licenses. “As sports betting in the U.S. continues to evolve, IGT is prepared to address the needs of its partners through proven solutions and technologies that can be deployed today to advance sports betting across land-based and mobile platforms.”

Following up on a debut weekend

This past Saturday, FanDuel Sportsbook was unveiled at Victory Sports Bar & Club at the Meadowlands.

Jeff Gural, the racetrack’s owner, told NJTV that the first two days of sports betting at the facility exceeded his expectations.

“Our goal was to do over $1 million for the weekend,” Gural said. “I know we were at $560,000 on Saturday and before I went to sleep last night we were at $465,000 or something for Sunday, so I was very pleased.”

If quick math is not your strong suit, assuming Gural’s estimates are correct, the Meadowlands pulled in over $1 million in wagers.

It was also the fourth property in New Jersey to roll out regulated sports betting, joining Monmouth Park, Borgata and Ocean Resort Casino.

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Grant Lucas

Grant Lucas is a longtime sports writer who has covered the high school, collegiate and professional levels. A graduate of Linfield College in McMinnville, Grant has covered games and written features and columns surrounding prep sports, Linfield and Oregon State athletics, the Portland Trail Blazers and golf.

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